Course offer

You will find thereby the list of our courses taught in English and other languages and open to international students. 

 

Winter semester

Information & Communication
Innovative Business and Communication Models – 4 ECTS credits
This workshop focuses on business models centered on innovative products and services that meet new or poorly satisfied needs, where the commitment of local stakeholders and IT-enabled innovation are the main drivers of success. Three field trips introduce the students to entrepreneurs who have succeeded in defining business models and communication strategies that are tailored to the local context, using its infrastructure and know-how.
 
 
Media Literacy – 4 ECTS credits
This class provides a global overview of the current media landscape and examines such issues as media consolidation, the decline in readership and viewership in the mainstream media, the culture of connectivity and new patterns of media consumption in the digital age.
The class aims at developing media literacy among students in order to acquire the ability to evaluate and analyze a wide range of media outlets and develop a toolbox of trustworthy and creative news sources.
 
 
Communication Strategies – 4 ECTS credits – Semester 3
A communication agency does pretty much the same job as a dating agency: making brands and consumers meet in the market place, love each other and much more…
This course introduces students to effective communication strategies that have already been successfully implemented in the EU. 
It poses three simple – but far from simplistic – questions, which demand psychological skills to be answered properly. Students will detect the main strategic message and create the proper concept to carry it out.
 
 
Design for Social Change – 4 ECTS credits
This workshop’s goal is to develop insight into why corporate, NGO and public communication strategies aimed at achieving social change can be effective – or fail.
Based on case studies and student-led presentations, the class gives the students a general overview of communication tools used by governing bodies, NGOs and grassroots organizations.
By the end of the workshop, each student will have considered the impact of a wide range of communication campaigns and analyzed approaches that extend beyond individual behavior change to include shifts in social norms, business models and public policies.
 
 
The History of Creative Advertising – 4 ECTS credits
This class, which uses excerpts from AMC’s series Mad Men and from the PBS documentary The Real Mad Men and Women of Madison Avenue, looks at how the Creative Revolution in the 1950s and 1960s changed the advertising landscape worldwide.
Based on case studies of the most ground-breaking advertising and PR campaigns of the time – among which the Volkswagen « Think Small » and Marlboro Man campaigns – this class shows how advertising has evolved in order to reflect new social norms, thereby establishing a different relationship between brands and their audiences.
 
 
Sustainability News / Radio Workshop – 4 ECTS credits
In small groups, students produce a radio programme on the theme of sustainable development. They will conduct research and position the content in terms if audience, before recording several chronicles. They also do benchmarking by studying existing radio programmes. The students have access to a recording studio and get technical help.
 
 
– Courses highly recommended to all exchange students:
 
French and intercultural communication for foreigners
This course aims at consolidating grammar, vocabulary and cultural knowledge of France by using French in real-life communication situations. 
 
Intercultural Communication
This workshop, which enables exchange students to discover, understand and share their cultural differences, is taught alongside the « French for foreigners » course. The students prepare presentations about Paris, the history of the city and the identity of its neighborhoods, thereby putting their language skills into practice.
Techniques de commercialisation / Sales and Marketing

COURSES RESERVED FOR INTERNATIONAL STUDENTS

INTERCULTURAL COMMUNICATION – 2 ECTS credits – Semester 1/3 – in English and Frenc
The purpose of this module is to help international students put their knowledge of French into practice, whether they are beginners, or of intermediate or advanced levels. It consists of two parts:
  • Erasmus students organize a one-hour tour (in French) of a district of their choice in order to discover Paris.
  • Then they create a videoblog to share their experience.

Task 1: Visiting Paris

  • In pairs or groups of 3 students, the first step is to design and lead a creative one-hour walk in a Paris neighborhood of the students’ choice around a common thread. Each walk must include 5 or 6 sights. The tour is conducted in French for intermediate students, and in French and English for beginner students in French. At the end of the walk, students hand out a small quiz / feedback questionnaire (in English and French).
  • The second part is devoted to visiting one of the free museums of Paris, located in the same district.

Task 2: Creating a VLOG

  • In pairs or groups of 3 students, design a creative VLOG – a short video of 5 to 10 minutes – to put French skills into practice (beginners can also use English).
  • In this video, students describe their daily lives, accommodation, their impressions about the city, the places they like, intercultural observation they make, their impression of the IUT campus etc.
  • They briefly interview other Erasmus students and students from the IUT or Parisians.

The last session is devoted to viewing VLOGs together and to a question (short written exam) about an intercultural topic.

 
FRENCH FOR FOREIGNERS – 4 ECTS credits – Semester 3 ONLY 
For all exchange students who want to learn French as beginners or want to improve their language skills in French. This course aims at consolidating your grammar, developing your cultural knowledge about France and at teaching you to use French in a communication and professional context by working on your listening, speaking, reading and writing skills.
 
NOTE: INTERCULTURAL COMMUNICATION and FRENCH FOR FOREIGNERS can only be taken together, as a combined course of 6 ECTS.

COURSES TAUGHT IN ENGLISH

 
BUSINESS ENGLISH – 4 ECTS credits – Semester 3 – FOR NON-NATIVE ENGLISH SPEAKERS ONLY 
In this course, you will acquire professional language skills by:
  • Working on oral and written comprehension of documents using professional and/or general English
  • Working on written and oral expression skills
  • Learning about tools to deliver quality oral presentations
  • Learning about tools to interact in a variety of daily professional situations
 
COMMUNICATION STRATEGY – 4 ECTS credits – Semester 3 
A communications agency does pretty much the same job as a dating agency: making both brand and consumer meet in the market place, love each other, and more…
This course introduces students to effective communications strategies that are already successfully implemented in the European Union’s 27 countries and 24 official languages. It poses 3 main (simple but far from simplistic) questions, which demand great psychological skills to be answered properly. Then students will have to isolate the strategic message, and create the proper concept to carry it.
 
 
COMMERCIAL NEGOTIATION – 4 ECTS credits – Semester 3 
The aim of this course is to develop the students’ negotiating skills in a commercial environment. This course will both help students improve their business vocabulary and put them in real-life international negotiating situations through role playing.
 
 
IMPORT AND EXPORT – 4 ECTS credits – Semester 5
In this course, you will learn about the various risks encountered by Small and Medium Enterprises (SME) which operate on overseas markets, the choice of incoterms, maritime insurance policies, consequences in case of damage, the various international payment conditions (including documentary credit), the various custom solutions offered to an SME which imports or exports goods regularly between third countried and the European Union (EU) or which exchanges with the countries of the EU.
 
 
INNOVATIVE BUSINESS AND COMMUNICATION MODELS – 4 ECTS credits – Semester 3 
This case-study based workshop taught in English will focus on innovative products and services that meet new or poorly satisfied needs. The commitment of local stakeholders and IT-enabled innovation are the main drivers of these new business models. Field trips in Paris and in the wider metropolitan area will introduce the students to the entrepreneurs who have succeeded in defining business models tailored to the local territorial context, using its infrastructure, skills and know-how. The innovation processs, built on disruptive communication strategies, will be analysed through the paradigm of local ecosystems, thus highlighting their diversity.
 
 
INTERNATIONAL MARKETING – 4 ECTS credits – Semester 5
This workshop, which enables exchange students to discover, understand and share their cultural differences, is taught alongside the « French for foreigners » course. The students prepare presentations about Paris, the history of the city and the identity of its neighborhoods, thereby putting their language skills into practice.
 
 
INTERNATIONAL TRADE ENVIRONEMENT AND BUSINESS INTELLIGENCE – 4 ECTS credits – Semester 3

This course tackles three topics:

  • Evaluating a market: Export diagnosis (internal and external diagnosis; analysis and selection of markets)
  • Specificities of the international offer: product, price, distribution/protection and communication policies
  • Business intelligence

In this course, you will learn how to:

  • Identify and select targets
  • Assess potential customers
  • Organize a commercial export offer and prospecting operations within an international context
  • Understand the notion of economic intelligence

By the end of this course, you will be able to:

  • Identify sources of information and collection methods
  • Identify and select targets according to the market’s specificities
  • Organize the export commercial offer and prospection operations
  • Obtain, manage and protects a company’s strategic information

 

ENGLISH APPLIED TO SUSTAINABLE DEVELOPMENT – RADIO WORKSHOP – 4 ECTS credits – Semester 5
In small groups, students produce a radio programme on the theme of sustainable development. They will position the content in terms of audience, conduct research, and record several chronicles. They also do benchmarking by studying existing radio programmes. The students have access to a recording studio and to technical help.

COURSES TAUGHT IN ENGLISH AND FRENCH

INTERCULTURAL MANAGEMENT – 4 ECTS credits – Semester 5
This course includes a general introduction: from anthropology to cross-cultural management, a study of the definition of culture, of cultural expertise versus stereotypes. Students will use theoretical tools, applications and limits (Hall, Trompenaars, Hofstede) to discuss the typology of cross-cultural risks. Analysis of a documentary movie À la poursuite de Madame Li: French winegrowers trying to do business in China; Case studies in Human resources, expatriation policy, strategy, marketing, merger, company implementation etc.: Puma in the Emirates, the case of Airbus EADS, Samsung in Brasil, Ikea in Saudi Arabia, Orangina in Japan etc.

 

INTERNATIONAL BUSINESS LAW – 4 ECTS credits – Semester 3

In this course, you will get to know the main concepts in business law and the legal structures of a company.

Using the INPI website (National Institute of Industrial Property), the Infogreffe website (the register of commerce and companies), you will study:

  • Commercial activity: business owners, business assets, commercial leases, patents
  • How to set up a commercial activity and to choose the right legal structure: creating a business alone (sole proprietorship) or with others (commercial entities), creating and running a business
  • Companies in trouble: the head of the company’s approach, the creditors’ approach

By the end of this course, you will be able to:

  • Choose the right legal structure for a company
  • Know the legal risks linked to running a company
  • Read and draw legal statutes
  • Analyze case studies and legal decisions

Summer semester

Informatique / Computer Science
System and network administration – 4 ECTS credits – Semester 4
Objectives of the module:
  • Know how to administer and secure a system and a network

Targeted skills :

  • Administration of systems, software and networks
  • Advice and technical assistance to users, customers, services
  • Operation and maintenance of a computer solution
 
 
Design and development of mobile applications – 4 ECTS credits – Semester 4
Objectives of the module:
  • Learn how to develop applications on mobile devices

Targeted skills :

  • Technical design of a computer solution
  • Realization of a computer solution
 
 
Business creation workshops – 4 ECTS credits – Semester 4
Objectives of the module:
  • Deepen the economic, legal and management knowledge needed to start a business
  • Develop a business creation file

Targeted skills :

  • Start your own business
 
 
Work in English – 4 ECTS credits – Semester 4
Objectives of the module:
  • Conceptualization and presentation of a project, system or process

Targeted skills :

  • Know how to understand or create a technical document
  • Know how to present a project, system or process
  • Know how to present and analyze data graphically
 
 
Image analysis introduction – 3 ECTS credits – Semester 4
Objectives of the module:
  • Learn how to develop image processing and manipulation algorithms
  • Understand the fundamentals of digital imaging
Techniques de commercialisation / Sales and Marketing

COURSES TAUGHT IN ENGLISH

 
BUSINESS ENGLISH – 4 ECTS credits – Semester 4 – FOR NON-NATIVE ENGLISH SPEAKERS ONLY 
In this course, you will acquire professional language skills by:
  • Working on oral and written comprehension of documents using professional and/or general English
  • Working on written and oral expression skills
  • Learning about tools to deliver quality oral presentations
  • Learning about tools to interact in a variety of daily professional situations
 
BUSINESS ETHICS – REPUTATIONAL DAMAGE – 3 ECTS credits – Semester 6
This class will examine why and how a multinational company’s reputation can be damaged. Based on case studies (Volkswagen, Facebook, Amazon), the students will analyze key strategies aimed at mitigating such risks.
 
 
COST CONTROL AND ACCOUNTING – 4 ECTS credits – Semester 6
This module enables students to become familiar with English vocabulary and concepts in management accounting and finance. They learn how to use financial information in order to help managers to make decisions, using management accounting tools. This module is mainly interested in looking at a global dimension, and to a lesser extent to responsible and pioneering dimensions by:
  • Introducing students to accounting as the universal language of business;
  • Being grounded in conceptual foundations flexible enough to be adapted to a variety of businesses and multicultural contexts; • Inducing students to take a future-oriented, forward-looking perspective;
  • Providing tools of measurement of behavior and performance as a prerequisite to implementing a responsible strategy in organizations.

During the module, the following topics will be covered:

  • Cost classification
  • Cost-volume-profit analysis
  • Full costing approaches
  • Using cost information for decision making
  • Budgeting
  • Variance analysis
 
DIGITAL MARKETING – 3 ECTS credits – Semester 6
The aim of this course is to learn how to organize and supervise a web strategy. You will learn about:
  • The different digital marketing strategies
  • How to carry out internal and external analyses of the situation
  • How to determine the goals of a digital strategy:
    – General sales objective
    – Market Penetration
    – Objectives by product
  • The digital marketing strategy
  • How to choose a strategy and plan it
  • The social Network Strategy
  • The adwords or PPC (pay per click) strategy
  • The call to Action Strategy or CTA (Call to Action)
 
LOGISTICS AND SUPPLY CHAIN – 4 ECTS credits – Semester 6
Supply Chain Management (SCM) is concerned with the efficient management of flows of products/services and information in order to provide the right products/services of the right quality at the right time at the right cost to the right customers. Intense global competition has made companies realize that SCM is key to achieve a competitive advantage. Supply Chain Management Information Systems are fundamental to reach this competitive advantage. This course presents all the different components of an efficient SCM Information Systems (ERP, PLM, E-Sourcing, E-Procurement, EDI, Voice Picking, WMS, TMS, MES, APS, etc..), how to be part of the Selection/Project team, how to select them and the other stakeholders (Consulting companies and Integrators), and how to implement them successfully.
 
 
PURCHASE AND QUALITY MANAGEMENT (to be confirmed) – 4 ECTS credits – Semester 4 
In this course, you will:
  • Understand the roles of purchase and of quality management within a company 
  • Discover the main tools and methods used in purchase and quality management

Quality management
In this course, you will learn about:

  • The definition and history of the concept of quality
  • Quality reference documents (norms, labels, certifications…)
  • Quality management tools
  • The quality information system

Purchase management
In this course, you will:

  • Learn about the role and importance of purchase management
  • Learn about the purchasing process
  • Discuss the place of ethics and eco-responsibility in purchase management
  • Learn about purchasing techniques
  • Analyse the needs of companies and the suppliers’ market
  • Learn about bills of specifications and about pairing products and suppliers
  • Learn how to monitor the purchasing process
  • Learn how to negotiate purchases by leading a negotiation process and a purchase interview, managing the relationship with a supplier, and drawing purchasing contracts.

By the end of this course, you will:

  • Be able to participate in the purchasing process of a company
  • Be able to use the main tools linked to purchasing
  • Have acquired a good knowledge of quality management
  • Master the key concepts in quality management
 
 
SUSTAINABLE COMMUNICATION – 3 ECTS credits – Semester 6
The aim of this course is to learn how to determine which tools of communication are principally used to build a communication strategy in international management.
You will learn about:
  • Building a sustainable communication strategy and to communicate about sustainability
  • Setting up an environmental watch
  • The social and environmental impacts of communication action
  • Greenwashing in communication strategies and its market, reputation and legal risks
  • The influence of environmental non-profit organisations
  • Deciding whether to use humour or shock strategies in sustainable communication campaign
 
 
FINANCE OF INTERNATIONAL TRADE – 4 ECTS credits – Semester 5

The aim of this course is to broaden the students’ knowledge of the economic environment of international trade, to analyze the major issues linked to today’s international economy and to look at its actors’ strategies and to rules governing international exchanges.

Themes:

  • Organizations linked to international trade
  • Funding means of international trade
  • Globalization: definition, origins and characteristics, dynamics and structures of international trade, companies and their strategies to become global, financial globalization, worldcommunication and world-system, regional polarization of exchanges
  • Institutional trade rules: governance issues, multilateralism or regionalism etc.

 

COURSES TAUGHT IN ENGLISH AND FRENCH

PROFESSIONAL INTERNSHIP, WRITTEN REPORT AND ORAL DEFENSE – 10 ECTS credits – Semester 4
Aims of the internship:

  • To learn about the social, technical, economic and organizational aspects of a company
  • To carry out a supervised commercial project
  • To put previously acquired knowledge and skills into practice
  • To acquire professional skills

By the end of an internship, you will:

  • Be able to use the knowledge and skills previously learnt in order to complete your internship project
  • Have developed personal and relational skills such as being able to take initiatives, working in teams, being autonomous etc
  • Be able to carry out commercial tasks such as completing market and marketing studies, commercial communication, prospecting or sales operations, or any other task generally assigned to sales associates

The whole process of the internship must follow a quality approach and a set of clearly-defined steps:

  • Looking for an internship after having previously negotiated its goals and what will be carried out during the internship
  • Signing the internship agreement
  • Carrying out the internship project
  • Monitoring the intern’s progress (through progress meetings and visits)
  • Writing and structuring two reports of the undertaken activities (written report followed by an oral defense)
  • Ensuring the quality of communication and argumentation

Assessment criteria
The internship is assessed both by the company and teaching department based on the following criteria:

  • Work achieved within the company, based on the objectives set in the internship agreement
  • The written report showing evidence of the skills developed during the internship
  • The oral defense with a jury composed of members of the company and of the teaching department

The assessment of these 3 elements will be based on:

  • The intern’s ability to put his/her academic knowledge into practice in order to successfully complete his project
  • The skills acquired through immersion in a professional setting: technical and relational skills expected from a DUT student

 

COURSES IN OTHER FOREIGN LANGUAGES

INTERMEDIATE SPANISH OR GERMAN – 4 ECTS credits – Semester 6

INTERMEDIATE GERMAN
This course aims at improving German learners’ oral and written comprehension and expression skills. You will test your oral comprehension by watching videos from the Deutsche Well and work on reading comprehension with texts dealing with the question of sustainable development in the German-speaking world. You will improve your communication skills and broaden your vocabulary by working on the news, on press reviews, and on oral presentations of written texts dealing with politics, the economy, cultural events, sustainable development etc.) You will also increase your ability to write in German by summarizing articles or writing personal essays. Finally, you will tackle professional tasks in German and learn how to introduce a company, a start-up, how to apply for a job/internship and answer job interview questions, how to improve your résumé etc. You will improve your knowledge of specific vocabulary linked to sales, marketing and negotiation.

INTERMEDIATE SPANISH
Intermediate Spanish lessons will be especially focused on sustainable development in the Spanishspeaking world. This course aims at improving Spanish learners’ oral and written comprehension and expression skills through the study of various oral, visual and written documents. Students will be assessed individually and in groups.